At this year’s auction, Caroline Simpson shared her Jae Foundation journey—receiving her first pair of Jae Boots, working with us during her season, and ultimately attending a Jae Foundation retreat. Her story was a powerful reminder of why we do what we do.

That night, we also shared the urgent need for impact at the middle school level. Thanks to the generosity of 52 donors who raised their paddles, we are thrilled to announce that It’s Cool to CARE has officially launched in the Magic Valley!

Check out Caroline’s video below and see how her story connects to the work we’re now bringing to students right here in the Magic Valley:

It’s Cool to CARE Announcement Video

Be sure to follow us on social media for upcoming events and stories of impact. We can’t wait to watch how It’s Cool to CARE shapes the lives of middle school students across the Valley.

It’s Boot-Check Time!