The Power of the Boots
Some call them Cowboy Boots, some call them Magic Boots - here at the Foundation, we call them Jae Boots. The Foundation was created with the idea that if Jae’s friend Jason had just slowed down and bought his buddy Jae a pair of Cowboy Boots (something Jae loved dearly) and had a real conversation about how he was doing, things could have been different.
In a world full of technology and distractions the idea was simple. What if we took an hour out of our day to slow down and share Jae’s story, buy someone a pair of Cowboy Boots, and Check-In and see how they are ACTUALLY doing. Love them up and make some commitments. Once someone gets their Jae Boots, they serve as a reminder to check-in on those around us, be bold enough to have conversations around mental health, and even give us the strength to put our boots on and ask for help if needed.
Creating Boot-Check moments is why the Foundation exists, and the Boot is the ultimate tool to create those moments. We have heard and seen countless stories of how something so simple can do such amazing things. Some call that simple thing a Cowboy Boot, some call it a Magic Boot - here at the Foundation, we call it a Jae Boot.