The Story of Jae Bob Bing

The Story of Jae Bob Bing

…and how the Jae Foundation was brought to life.

Jae Bing was one of a kind

Jae was a son, brother, and friend that was always there for the people in his life.  Not just the close ones, but all people he crossed paths with.

Early life

Jae grew up in Pinedale, WY and loved to fish, spend time in the outdoors, be on the boat and hang out with his friends and family. Jae was an amazing country swing dancer and he loved his Cowboy Boots. 

The commitment

In 2016, Jae took his own life in what was a shock to everyone that knew him. At his funeral, full of people from all walks of life wearing Cowboy Boots, there was a commitment made that something good would come from such a great tragedy.

That good was brought to life through the Jae Foundation. A Foundation that is Bold, Inclusive, Nimble, and Generous. We strive to create hope and a future by taking a transformational approach to mental health awareness, suicide prevention and providing healing for those who have lost loved ones. We do this through a simple platform that Jae loved so much: Cowboy Boots. With every pair of boots comes a conversation that would have never happened, a Boot-Check moment that we all need.

Moving Forward

While many think Jae’s story ended in 2016, our hope is that in many ways, it is just the beginning. We hope over the coming weeks, months, and years, you are able to feel the impact of the Jae Foundation and get to know Jae a little yourself.

Jae Bing was one of a kind

Jae was a son, brother, and friend that was always there for the people in his life.  Not just the close ones, but all people he crossed paths with.

Early life

Jae grew up in Pinedale, WY and loved to fish, spend time in the outdoors, be on the boat and hang out with his friends and family. Jae was an amazing country swing dancer and he loved his Cowboy Boots. 

The commitment

In 2016, Jae took his own life in what was a shock to everyone that knew him. At his funeral, full of people from all walks of life wearing Cowboy Boots, there was a commitment made that something good would come from such a great tragedy.

That good was brought to life through the Jae Foundation. A Foundation that is Bold, Inclusive, Nimble, and Generous. Our goal is to raise awareness for mental health and suicide prevention along with providing healing for those that have lost loved ones. We do this through a simple platform that Jae loved so much: Cowboy Boots. With every pair of boots comes a conversation that would have never happened, a Boot-Check moment that we all need.

Moving Forward

While many think Jae’s story ended in 2016, our hope is that in many ways, it is just the beginning.  We hope over the coming weeks, months, and years, you are able to feel the impact of the Jae Foundation and get to know Jae a little yourself.

Are You in Crisis?

If this is an emergency, please call 911 or go to the nearest emergency room.

You can also reach out to the Suicide and Crisis Lifeline by calling or texting 988.